Welcome to Episode 2 of the Inbound Marketing Today podcast! On today’s episode I will dive what inbound marketing is and the key methodology that makes it work. Specifically, I will discuss the 4 phases in this methodology and what takes place at each step. I will also talk about how inbound marketing compares to other forms of marketing.

What you will learn in today’s episode:

  • The history of marketing and how it has shifted
  • What inbound marketing is
  • How inbound marketing compares to other forms of marketing
  • The 4 phases of the inbound marketing methodology
  • The 3 steps in the buyers journey
  • What a buyer persona is and why you should be using it

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As a special thanks for landing here, I’ve put together a giveaway promotion to celebrate the launch of the podcast. I’m giving away $250 in goodies and it’s super simple to enter. I’d greatly appreciate it if you would enter and help spread the word!

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Links and resources mentioned in this episode

  • Hubspot: HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.
  • Take our survey: To better serve you, I want to learn more about the topics you’re interested in and any specific questions you have, which I may answer in future episodes!
  • Brown Creative Group: My web design and inbound marketing agency. We help our clients drive more traffic, leads and sales through our proven inbound methodology.

 

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Written by Neil Brown
Neil Brown is host of the Inbound Marketing Today podcast and founder of Brown Creative Group, a web design and inbound marketing agency in Winston-Salem, NC. He is @brownaddesign on Twitter.