Welcome to Episode 7 of the Inbound Marketing Today Podcast. In this episode we talk with Neil Tolbert, Director of Marketing Communications for Mack Trucks. We discuss how Mack Trucks, a 115 year old brand is succeeding at digital marketing in 2016.

What you’ll learn in today’s episode:

• What Mack Truck’s social media journey was
• What Mack Truck’s social media strategy and goals are
• The different platforms and tools that Mack Trucks uses
• Ways to measure and analyze ROI
• Ways to learn more and develop your knowledge and skills when it comes to social media
• How Mack Trucks is using Snap Chat