Welcome to Episode 46 of the Inbound Marketing Today podcast. In this episode we discuss 5 common marketing automation mistakes and how you can fix them.

What you’ll learn in today’s episode:

• Common marketing automation mistakes you may be making and how to fix them
• Marketing automation statistics
• Consequences of making these mistakes
• Importance of an inbound marketing automation strategy
• Why you shouldn’t purchase an email list
• Why you need to segment your email list
• Difference between selling and nurturing
• Importance of aligning your sales and marketing teams