Welcome to Episode 51 of the Inbound Marketing Today podcast. On this episode we talk with Chris Dayley about how to improve your website’s conversion rate. What you’ll learn in today’s episode:

• What a split test is and why you should be doing it
• Questions you should be asking when looking at conversion rates
• Tips for using landing pages
• What an evergreen blog post is and when you should use them
• What heat mapping is and why you should be using it
• The right questions to be asking
• Different A/B testing tools you can use