As a web design and inbound marketing agency, we’ve worked with clients on countless websites over the years. Through our experience, we’ve identified some myths and misconceptions about website design that we’d (hopefully) like to put to rest, once and for all!

Inbound marketing is the most effective method for generating business online. Rather than interrupting prospects in order to promote your own visibility with unwanted marketing messages, inbound marketing attracts prospects to you by providing relevant, helpful content, the kind they search for on Google.

Though inbound marketing has been a hot topic for a few years, there are some common misconceptions about it floating around that we would like to address.

Many local businesses depend on being found in Google in order to drive website traffic. However, search engine optimization (SEO) is often a misunderstood and intimidating topic for business owners. And rightfully so—Google isn’t going to tell you exactly how you can make your business rank #1 in the search results.

But there are things that you can do (or hire an agency to do) which will improve the chances of your local business being found online.

Here are 5 steps you can take to improve your current ranking: