Welcome to Episode 9 of the Inbound Marketing Today Podcast. In today’s episode we talk with Alessandra Colaci about live streaming. If you haven’t jumped into the world of live streaming, you will want to after you listen to this!

What you’ll learn in today’s episode:

• What live streaming is
• Brief history of live streaming
• Benefits of live streaming
• Equipment you can use to make your videos better
• Tips to make your video better
• Different live streaming platforms
• Why your live video should have a call to action
• Tips for using Facebook Live

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Links and resources mentioned in this episode

• Take our survey: To better serve you, I want to learn more about the topics you’re interested in and any specific questions you have, which I may answer in future episodes!
• Brown Creative Group: My web design and inbound marketing agency. We help our clients drive more traffic, leads and sales through our proven inbound methodology.
• Connect with Alessandra on Twitter: @AlessandraCo
• influencebuzz.com/blog
• influencebuzz.com/liveworkbook

Welcome to Episode 8 of the Inbound Marketing Today Podcast. In this episode we discuss 7 Social Media Mistakes Companies Make and How You Can Avoid Them. We hope you learn a lot!

What you’ll learn in today’s episode:

• 7 social media mistakes you can avoid making
• Why you should treat each social media site differently
• Why you should post frequently
• Why comments and questions should be responded to ASAP
• Why you shouldn’t delete negative comments

Welcome to Episode 7 of the Inbound Marketing Today Podcast. In this episode we talk with Neil Tolbert, Director of Marketing Communications for Mack Trucks. We discuss how Mack Trucks, a 115 year old brand is succeeding at digital marketing in 2016.

What you’ll learn in today’s episode:

• What Mack Truck’s social media journey was
• What Mack Truck’s social media strategy and goals are
• The different platforms and tools that Mack Trucks uses
• Ways to measure and analyze ROI
• Ways to learn more and develop your knowledge and skills when it comes to social media
• How Mack Trucks is using Snap Chat

Welcome to episode 6 of the Inbound Marketing Today Podcast! In this episode we discuss 10 ways to grow your email list.

What you’ll learn in today’s episode:

• Why you should always be trying to grow your email list
• 10 ways to grow your email list
• Different types of opt-ins
• Why your business should be hosting webinars