Welcome to Episode 49 of the Inbound Marketing Today podcast. Today we will be discussing website security. What you’ll learn in today’s episode:

• Why people would want to hack a website
• Risks involved when you get your site hacked
• What makes your website vulnerable
• Different precaution measures you can take to avoid hackers
• What you need to do to keep your site secure

Welcome to Episode 48 of the Inbound Marketing Today podcast. Today we are having a Q&A session. We discuss what percentage of revenue you should be spending on marketing.

What you’ll learn in today’s episode:

• What percentage of revenue should be spent on marketing
• Different factors that effect the amount you should be spending
• Difference in spend in different types of businesses

Welcome to Episode 47 of the Inbound Marketing Today podcast. Today we discuss 5 content distribution tips to expand your reach and how it can help you get more results.

What you’ll learn in today’s episode:

• What a content distribution strategy is
• Different examples of content you can create
• How to make your content shareable
• Examples of ways to make sharing easier
• How often you should be sending email to your list
• Importance of building relationships
• Different platforms for sharing content

Welcome to Episode 46 of the Inbound Marketing Today podcast. In this episode we discuss 5 common marketing automation mistakes and how you can fix them.

What you’ll learn in today’s episode:

• Common marketing automation mistakes you may be making and how to fix them
• Marketing automation statistics
• Consequences of making these mistakes
• Importance of an inbound marketing automation strategy
• Why you shouldn’t purchase an email list
• Why you need to segment your email list
• Difference between selling and nurturing
• Importance of aligning your sales and marketing teams