Welcome to Episode 7 of the Inbound Marketing Today Podcast. In this episode we talk with Neil Tolbert, Director of Marketing Communications for Mack Trucks. We discuss how Mack Trucks, a 115 year old brand is succeeding at digital marketing in 2016.
What you’ll learn in today’s episode:
- What Mack Truck’s social media journey was
- What Mack Truck’s social media strategy and goals are
- The different platforms and tools that Mack Trucks uses
- Ways to measure and analyze ROI
- Ways to learn more and develop your knowledge and skills when it comes to social media
- How Mack Trucks is using Snap Chat
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Links and resources mentioned in this episode
- Take our survey: To better serve you, I want to learn more about the topics you’re interested in and any specific questions you have, which I may answer in future episodes!
- Brown Creative Group: My web design and inbound marketing agency. We help our clients drive more traffic, leads and sales through our proven inbound methodology.
- Mack Trucks: You can link to all of Mack Truck’s social sites through their website.
- Connect with Neil on Twitter: @neiltolbert
Neil Brown is host of the Inbound Marketing Today podcast and founder of Brown Creative Group, a web design and inbound marketing agency in Winston-Salem, NC. He is @brownaddesign on Twitter.
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