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Episode 007: How a 115-Year-Old Global Brand Does Digital Marketing in 2016 with Neil Tolbert of Mack Trucks

Neil Brown

007: How a 115-Year-Old Global Brand Does Digital Marketing in 2016

Neil Brown         Neil Brown        
007: How a 115-Year-Old Global Brand Does Digital Marketing in 2016           007: How a 115-Year-Old Global Brand Does Digital Marketing in 2016          
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    Welcome to Episode 7 of the Inbound Marketing Today Podcast. In this episode we talk with Neil Tolbert, Director of Marketing Communications for Mack Trucks. We discuss how Mack Trucks, a 115 year old brand is succeeding at digital marketing in 2016.

    What you’ll learn in today’s episode:

    • What Mack Truck’s social media journey was
    • What Mack Truck’s social media strategy and goals are
    • The different platforms and tools that Mack Trucks uses
    • Ways to measure and analyze ROI
    • Ways to learn more and develop your knowledge and skills when it comes to social media
    • How Mack Trucks is using Snap Chat

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    Links and resources mentioned in this episode

    • Take our survey: To better serve you, I want to learn more about the topics you’re interested in and any specific questions you have, which I may answer in future episodes!
    • Brown Creative Group: My web design and inbound marketing agency. We help our clients drive more traffic, leads and sales through our proven inbound methodology.
    • Mack Trucks: You can link to all of Mack Truck’s social sites through their website.
    • Connect with Neil on Twitter: @neiltolbert
    May 18, 2016by Neil Brown
    Written by Neil Brown
    Neil Brown is host of the Inbound Marketing Today podcast and founder of Brown Creative Group, a web design and inbound marketing agency in Winston-Salem, NC. He is @brownaddesign on Twitter.