Welcome to Episode 37 of the Inbound Marketing Today podcast. Today we will discuss 5 basics steps to get started with marketing automation.
What you’ll learn in today’s episode:
- What marketing automation is
- What Hubspot is and why you should partner with a Hubspot Agency
- Five basics steps to get started with marketing automation
- How marketing automation can help your business
- Importance of capturing leads on your website
- Why you should set up automated email
- The amount of emails you should be sending
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Links and resources mentioned in this episode:
- Hubspot: an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.
- Mail Chimp: Provides email marketing for more than 14 million people globally. Send better emails, connect your e-commerce store, and sell more stuff.
- Covert Kit: We have teamed up with Xero, to create the add-on, CoverKit, to make it easier for you to protect your business from the bad stuff that businesses can face.
- WordPress: Create a free website or easily build a blog.
- Leadpages: Generate leads and increase revenue using the industry-leading landing page builder with accompanying suite of lead generation and opt-in tools.
- Google Analytics: Solutions offer free and enterprise analytics tools to measure website, app, digital and offline data to gain customer insights.
- Brown Creative Group: My web design and inbound marketing agency. We help our clients drive more traffic, leads and sales through our proven inbound methodology.
Neil Brown is host of the Inbound Marketing Today podcast and founder of Brown Creative Group, a web design and inbound marketing agency in Winston-Salem, NC. He is @brownaddesign on Twitter.
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