Welcome to Episode 46 of the Inbound Marketing Today podcast. In this episode we discuss 5 common marketing automation mistakes and how you can fix them.
What you’ll learn in today’s episode:
- Common marketing automation mistakes you may be making and how to fix them
- Marketing automation statistics
- Consequences of making these mistakes
- Importance of an inbound marketing automation strategy
- Why you shouldn’t purchase an email list
- Why you need to segment your email list
- Difference between selling and nurturing
- Importance of aligning your sales and marketing teams
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Links and resources mentioned in this episode:
- Brown Creative Group: My web design and inbound marketing agency. We help our clients drive more traffic, leads and sales through our proven inbound methodology.
- Mail Chimp: provides email marketing for more than 15 million people globally. Send better emails, connect your e-commerce store, and sell more stuff.
Neil Brown is host of the Inbound Marketing Today podcast and founder of Brown Creative Group, a web design and inbound marketing agency in Winston-Salem, NC. He is @brownaddesign on Twitter.
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