Many local businesses depend on being found in Google in order to drive website traffic. However, search engine optimization (SEO) is often a misunderstood and intimidating topic for business owners. And rightfully so—Google isn’t going to tell you exactly how you can make your business rank #1 in the search results.

But there are things that you can do (or hire an agency to do) which will improve the chances of your local business being found online.

Here are 5 steps you can take to improve your current ranking: