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Podcast

Episode 003: 4 Key Elements of a Marketing-Optimized Website

Welcome to episode 3 of the Inbound Marketing Today Podcast. In this episode I will discuss the four key elements of a marketing optimized website. Your website is your single most important marketing asset, so it’s important that it is done right! After listening to this episode, I hope you take away something that you can implement in your next website redesign.

What you’ll learn in today’s episode:

  • Four elements that make a website successful
  • Why you should hire a professional web designer
  • Why you should be blogging
  • What lead magnets are and why you should be using them
  • Information about Google Analytics and why it’s so important

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April 20, 2016by Neil Brown
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Podcast

Episode 002: What is Inbound Marketing and How Does it Compare to Other Forms of Marketing?

Welcome to Episode 2 of the Inbound Marketing Today podcast! On today’s episode I will dive what inbound marketing is and the key methodology that makes it work. Specifically, I will discuss the 4 phases in this methodology and what takes place at each step. I will also talk about how inbound marketing compares to other forms of marketing.

What you will learn in today’s episode:

  • The history of marketing and how it has shifted
  • What inbound marketing is
  • How inbound marketing compares to other forms of marketing
  • The 4 phases of the inbound marketing methodology
  • The 3 steps in the buyers journey
  • What a buyer persona is and why you should be using it

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April 20, 2016by Neil Brown
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Neil Brown

Founder and Host
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The Inbound Marketing Manifesto


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And if you have any questions along the way, simply reach out and I will respond to each and every one.

Let’s Connect

Episode 55: SEO Tips For Small Businesses With Phil Singleton

Episode 55: SEO Tips For Small Businesses With Phil Singleton

Episode 48: Q&A – What Percentage of Revenue Should I Spend on Marketing?

Episode 48: Q&A – What Percentage of Revenue Should I Spend on Marketing?

14 Common Misconceptions About Website Design

14 Common Misconceptions About Website Design