Welcome to Episode 54 of the Inbound Marketing Today podcast. In this great episode we talk with  Simon Thompson about how you can double your ROI from content marketing. There is tons of great information in this one, so I hope you enjoy!

What you’ll learn in today’s episode:

• How often companies should be blogging
• What a content upgrade is and how its different than a lead magnet
• How many words to aim for in a blog post
• How to promote your blog post
• How to get influencers to share your content
• The frequency that you should be posting on social media