Welcome to Episode 54 of the Inbound Marketing Today podcast. In this great episode we talk with Simon Thompson about how you can double your ROI from content marketing. There is tons of great information in this one, so I hope you enjoy!
What you’ll learn in today’s episode:
- How often companies should be blogging
- What a content upgrade is and how its different than a lead magnet
- How many words to aim for in a blog post
- How to promote your blog post
- How to get influencers to share your content
- The frequency that you should be posting on social media
Subscribe to the podcast
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Links and resources mentioned in this episode:
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Content Kite’s website
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Content Kite’s free email course
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Content Kit’s study of agencies and their blogging frequencies
- Follow Content Kite on Twitter and Facebook
- Brown Creative Group: My web design and inbound marketing agency. We help our clients drive more traffic, leads and sales through our proven inbound methodology.
- Take our survey: To better serve you, I want to learn more about the topics you’re interested in and any specific questions you have, which I may answer in future episodes.
Neil Brown is host of the Inbound Marketing Today podcast and founder of Brown Creative Group, a web design and inbound marketing agency in Winston-Salem, NC. He is @brownaddesign on Twitter.
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