Welcome to Episode 53 of the Inbound Marketing Today podcast. Today we talk with Lori Taylor about how she grew her pet nutrition brand into an 8 figure brand.

What you’ll learn in today’s episode:

• What Lori’s background is and how she got into the business she’s in
• Why dogs need to eat better food to live longer
• Tru Pet’s marketing strategy
• Importance of responding to Facebook ad comments

Welcome to Episode 52 of the Inbound Marketing Today podcast. Today you will learn all about the benefit of being a guest on a podcast. I hope you enjoy it! What you’ll learn in today’s episode:

• What H2H is
• Importance of showing the person behind the brand
• How you can make money by being a guest on podcasts
• Why people like to listen to local podcasts
• How to ask someone if you could be a guest on their podcast
• What sort of gear you need to be on a podcast

Welcome to Episode 51 of the Inbound Marketing Today podcast. On this episode we talk with Chris Dayley about how to improve your website’s conversion rate. What you’ll learn in today’s episode:

• What a split test is and why you should be doing it
• Questions you should be asking when looking at conversion rates
• Tips for using landing pages
• What an evergreen blog post is and when you should use them
• What heat mapping is and why you should be using it
• The right questions to be asking
• Different A/B testing tools you can use

Welcome to Episode 50 of the Inbound Marketing Today podcast. On this episode we talk with Alex Berman about different lead generation strategies. What you’ll learn in today’s episode:

• The process that Alex Berman uses at his company, Experiment 27
• How and where to find leads
• Tips for sending automated emails
• What a break-up email is and why it works
• Different content marketing tactics Experiment 27 uses
• Cold calling and cold email strategies