Hi everyone! Welcome to episode 5 of the Inbound Marketing Today Podcast. In this episode we will share with you 7 tips for creating a highly effective blog. I hope you learn a lot!

What you’ll learn in today’s episode:

• 7 different steps that you can take to create a highly effective blog
• Why your business should have a blog
• How often you should be blogging
• How your blog can generate leads
• How you can promote your blog

Welcome to Episode 4 of the Inbound Marketing Today Podcast. In this episode we talk with Brandon Uttley, founder and CEO of Go For Launch. We dig deep into the topic of repurposing content.

What you will learn in today’s episode

• What repurposing content means and why you should be doing it
• The benefits of repurposing content
• How to repurpose your content to make it work harder for you
• Examples of different types of content you can create
• Resources and tools that you can use to help create content

Brandon was kind enough to create a special offer for our listeners! Click here to download the first three chapters of Brandon’s new Amazon best-selling book, Pod Castaway (along with a 3-part email course on how to start a podcast!)

Welcome to episode 3 of the Inbound Marketing Today Podcast. In this episode I will discuss the four key elements of a marketing optimized website. Your website is your single most important marketing asset, so it’s important that it is done right! After listening to this episode, I hope you take away something that you can implement in your next website redesign.

What you’ll learn in today’s episode:

• Four elements that make a website successful
• Why you should hire a professional web designer
• Why you should be blogging
• What lead magnets are and why you should be using them
• Information about Google Analytics and why it’s so important

Welcome to Episode 2 of the Inbound Marketing Today podcast! On today’s episode I will dive what inbound marketing is and the key methodology that makes it work. Specifically, I will discuss the 4 phases in this methodology and what takes place at each step. I will also talk about how inbound marketing compares to other forms of marketing.

What you will learn in today’s episode:

• The history of marketing and how it has shifted
• What inbound marketing is
• How inbound marketing compares to other forms of marketing
• The 4 phases of the inbound marketing methodology
• The 3 steps in the buyers journey
• What a buyer persona is and why you should be using it