Welcome to Episode 2 of the Inbound Marketing Today podcast! On today’s episode I will dive what inbound marketing is and the key methodology that makes it work. Specifically, I will discuss the 4 phases in this methodology and what takes place at each step. I will also talk about how inbound marketing compares to other forms of marketing.

What you will learn in today’s episode:

• The history of marketing and how it has shifted
• What inbound marketing is
• How inbound marketing compares to other forms of marketing
• The 4 phases of the inbound marketing methodology
• The 3 steps in the buyers journey
• What a buyer persona is and why you should be using it

Subscribe to the podcast

To get more content sent directly to your device each week, you can subscribe on:

• iTunes
• Stitcher
• Google Play

We’re giving away $250 in prizes!

As a special thanks for landing here, I’ve put together a giveaway promotion to celebrate the launch of the podcast. I’m giving away $250 in goodies and it’s super simple to enter. I’d greatly appreciate it if you would enter and help spread the word!

Links and resources mentioned in this episode

• Hubspot: HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.
• Take our survey: To better serve you, I want to learn more about the topics you’re interested in and any specific questions you have, which I may answer in future episodes!
• Brown Creative Group: My web design and inbound marketing agency. We help our clients drive more traffic, leads and sales through our proven inbound methodology.

Thanks for listening! Please share this episode if you liked it.