Welcome to Episode 51 of the Inbound Marketing Today podcast. On this episode we talk with Chris Dayley about how to improve your website’s conversion rate. What you’ll learn in today’s episode:
- What a split test is and why you should be doing it
- Questions you should be asking when looking at conversion rates
- Tips for using landing pages
- What an evergreen blog post is and when you should use them
- What heat mapping is and why you should be using it
- The right questions to be asking
- Different A/B testing tools you can use
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Links and resources mentioned in this episode:
- Brown Creative Group: My web design and inbound marketing agency. We help our clients drive more traffic, leads and sales through our proven inbound methodology.
- Take our survey: To better serve you, I want to learn more about the topics you’re interested in and any specific questions you have, which I may answer in future episodes!
- Hot Jar: See how visitors are really using your website, collect user feedback and turn more visitors into customers.
- VWO: The easiest A/B, Split and Multivariate testing tool.
- Optimizley: Be brave, experiment everywhere, and transform your customer experience with Optimizely.
- Google Optimize: Offers AB testing, website testing & personalization tools for small & large enterprises to help deliver engaging customer experiences.
- Free Guide: http://www.disruptiveadvertising.com/guide/
Neil Brown is host of the Inbound Marketing Today podcast and founder of Brown Creative Group, a web design and inbound marketing agency in Winston-Salem, NC. He is @brownaddesign on Twitter.
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